In the recent FundRaising Success webinar E-mail Strategies for Driving Donations, Christina Johns, senior manager of direct-response television and social media for the International Fellowship of Christians and Jews, and Allison Van Diest, senior product marketing manager for Blackbaud, shared how strong segmentation can drive great e-mail strategy and how social media can fit into e-mail strategy.
International Fellowship of Christians and Jews
Nonprofits can tap the power of their rock stars — biggest fans and most active advocates — to spread the word via social media.
So you have your Facebook page and your YouTube channel, and you’re even on Twitter. Now what? How do you get more people to visit your pages and, more importantly, how do you get those who have visited to keep coming back? Keeping your pages fresh with photos, videos, articles and links is a key factor in creating and sustaining online traffic.
As a 24-year-old who once was grounded for excessive use of MySpace and only intermittent use of my textbooks, I never imagined that someday Facebook would be listed as one of my job responsibilities. However odd it seems, I am indeed responsible for putting in face time on Facebook to expand my organization’s participation in the world of social media.