Company: infoGROUP

infoGROUP’s Gretchen Littlefield Named a 2009 Rising Star by the Direct Marketing Association’s DMEF Educational Foundation

OMAHA, Neb., June 15, 2009 — infoGROUP (NASDAQ: IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions today announced that Gretchen Littlefield, President of its Triplex division, was named one of Direct Marketing Educational Foundation’s (DMEF’s) four 2009 Rising Stars Award winners.

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NTEN Webinar Roundup: Stepping Up Your E-mail Marketing

Abny Santicola

Beginning in mid-March, NTEN presented a seminar a week in a four-part series on improving results from e-mail campaigns. Topics included getting to know online stakeholders; finding more online donors, members and advocates; storytelling via e-mail; and evaluating e-mail marketing efforts.

This article focuses on Part 1: Getting to Know Your Online Stakeholders — Who Are They and What Do They Want From You? (See the other features in this edition of Giving 2.0 for more on other parts of the series.)

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What Can *YOU* Learn From Obama?

Jocelyn Harmon

At the end of this month, we will witness one of the biggest transformations in our country’s history when Barack Obama steps in as the first black president of the United States. Obama’s election represents a sea change for our country in race relations. It also represents a sea change in marketing, communications and fundraising for success.

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