OMAHA, Neb., October 26, 2009 — infoGROUP (NASDAQ: IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions today announced it is leveraging the Company`s knowledge and expertise in the nonprofit arena by combining May Development Services and Triplex to create infoGROUP Nonprofit.
OMAHA, Neb., June 15, 2009 — infoGROUP (NASDAQ: IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions today announced that Gretchen Littlefield, President of its Triplex division, was named one of Direct Marketing Educational Foundation’s (DMEF’s) four 2009 Rising Stars Award winners.
Beginning in mid-March, NTEN presented a seminar a week in a four-part series on improving results from e-mail campaigns. Topics included getting to know online stakeholders; finding more online donors, members and advocates; storytelling via e-mail; and evaluating e-mail marketing efforts.
This article focuses on Part 1: Getting to Know Your Online Stakeholders — Who Are They and What Do They Want From You? (See the other features in this edition of Giving 2.0 for more on other parts of the series.)
At the end of this month, we will witness one of the biggest transformations in our country’s history when Barack Obama steps in as the first black president of the United States. Obama’s election represents a sea change for our country in race relations. It also represents a sea change in marketing, communications and fundraising for success.