infoGROUP’s Gretchen Littlefield Named a 2009 Rising Star by the Direct Marketing Association’s DMEF Educational Foundation
OMAHA, Neb., June 15, 2009 — infoGROUP (NASDAQ: IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions today announced that Gretchen Littlefield, President of its Triplex division, was named one of Direct Marketing Educational Foundation’s (DMEF’s) four 2009 Rising Stars Award winners.
Following in the footsteps of Google Senior Analysts, Marketing Directors at Orbitz and Directors at TIME Inc; among others who have won the Rising Star Award in the past, Gretchen is set to receive her award at a ceremony in New York City tomorrow.
The DMEF’s Rising Stars Awards are presented to professionals who are 40 years of age or younger for outstanding career achievements in the direct/interactive marketing field. The awards identify those who demonstrate superior leadership abilities, have a stellar reputation for “giving back” through direct or interactive marketing education, and those who mentor to support future generations in this field.
Littlefield is changing the way nonprofits think and operate. She spends most of her time figuring out how the rising popularity of online social networks and the abundance of new marketing channels affect the direct response community and the world of nonprofits. In 2008 she launched an interactive division to address these needs. Currently, she serves as a co-chair for the DMA Nonprofit Federation 2010 DC Conference, and is on the Board of Directors for the Children of Uganda, a charity that provides support and education to orphans.
“Gretchen combines her passion for nonprofits with her knowledge of the industry and is really making an impact, not only at our Company, but at all the nonprofit organizations she touches. She is changing the way that sector does business,” said Ed Mallin, President, infoGROUP Services Group. “We are very proud of her accomplishments.”
The Awards will be presented on Tuesday, June 16 in New York City during the DM Days New York Conference & Expo, which is being held at the Jacob K. Javits Convention Center, June 16-18.