NEW YORK, NY, June 16, 2009 — The FeedRoom, a pioneer in online video communications, and a market leader in live streaming video and digital asset management, today announced that The Humane Society of the United States has launched a mobile marketing application, enabling the nation's largest animal protection organization to extend its Web video library to millions of iPhone and iPod Touch users. A FeedRoom customer since 2007, The HSUS delivers information and alerts to millions of online users by enabling Web sites, blogs and social media sites with video and podcast RSS feeds, and other video sharing capabilities.
Hewlett-Packard announced it will donate $250,000 in cash and technology to Tipping Point Community, a San Francisco Bay Area grant-making organization, in support of 22 local poverty-fighting organizations.
May 23, 2006 By Abny Santicola, editor, FS Advisor The most traditional form of cause marketing occurs when a company promotes a product whose sale benefits a charity in some way. A prime example is an offer that Hewlett-Packard was promoting that promised to donate $50 to the Lance Armstrong Foundation with every purchase of a specific HP laptop. But Richard Wong, president and CEO of Alexandria, Va.-based Gifts in Kind International, a charitable organization that channels product donations from for-profits to nonprofits, says that organizations should open themselves up to in-kind giving from corporations as well. "Right now over 48 percent of