GuideStar

7 Easy Ways to Repurpose Your Content
May 13, 2013

Repurposing is an essential part of a manageable communications plan, because it allows you to get more mileage out of your writing, while reinforcing your key messages with your readers. Here are seven easy ways to repurpose your content: 1. make short pieces longer; 2. make long pieces shorter; 3. change the lead; 4. round it up; 5. integrate the comments; 6. add your opinion; 7. recast it.

Data, Risk Aversion and Social Investing Dominate Donors' Concerns
April 22, 2013

Donors often fail to research who else is financing a cause before they dive in to it. That was one of many takeaways from last week's Global Philanthropy Forum, an annual gathering of wealthy individuals, top foundation officials and nonprofit leaders. The gathering also focused on trade-offs required when investing in social businesses and on data that can constrain as well as embolden philanthropy.

AFP NYC Chapter Meeting: Fundraising Insights From Folks on the Front Lines
January 24, 2013

Three fundraising professionals on the front lines discussed a multitude of issues surrounding the fundraising sector, including corporate trends, major donor concerns and changes to the tax law at the Association of Fundraising Professionals New York City Chapter's annual meeting.

Interview With Veteran Fundraiser Jerold Panas
January 18, 2013

In his career, Jerold Panas has helped a diverse range of organizations raise an estimated $11 billion. He recently spoke with his publisher about the state of fundraising today and the lessons he has learned throughout his career. GuideStar has published excerpts from Panas's books and is pleased to be able to share his additional thoughts with you.

Two Sides of the Charitable Deductions Debate
January 17, 2013

Although this month's "Fiscal Cliff" legislation retained the charitable deduction, the question of eliminating or restricting it has by no means been decided. Nor are opinions in the sector about this issue unanimous. Here are two different perspectives. Where do you stand in this debate?

Two-Thirds of Charities Experienced Decreasing or Stagnant Contributions
November 16, 2012

Nonprofit information source GuideStar announced the results of its 11th annual nonprofit economic survey, which examined the effect of the economy on the American nonprofit sector. The survey asked public charity and private foundation employees about the change in total contributions to their organizations in the first nine months of 2012 compared to the first nine months of 2011. In 2012, 37 percent of respondents said contributions had decreased, 34 percent said they had increased, and 28 percent reported that they had stayed about the same.