At some point, smaller organizations have to decide whether to stay small or grow. In order to grow, there usually needs to be an increased investment in development.
But how can you tell if that time is now? Here’s a checklist to help you determine if your organization is ready to ramp up its fundraising efforts — either to expand its services or simply to bring in more funding to support existing programs — and what to do if it is.
It’s vital for organizations with members to communicate regularly with their constituents. However, with high printing costs and time restraints, keeping in regular contact with members can be pricey. With limited budgets and resources, organizations often must get creative in the ways they reach out to supporters. An ideal way to reach your database is through e-mail marketing. E-mail marketing helps nonprofits and associations connect with members while spending a small amount of time and an even smaller amount of money. E-mail marketing costs fractions of a penny per e-mail and is an immediate form of communication, allowing recipients to respond directly from
When you assess the sophistication, innovation and e-commerce prowess of Web sites in the nonprofit sector, it’s hard to accept the fact that e-giving accounts for only 1 percent to 2 percent of all funds raised by U.S. charities.
Not so long ago, online fundraising simply meant being able to accept credit card donations through a Web interface.
