Campbell Rinker

Two-Thirds of Donors Plan to Cut Back on Giving This Fall
August 24, 2011

A new survey reports that two out of three Americans (68 percent) say they will cut back on giving to charity in the coming months because of economic uncertainty or personal financial blows.

The study of 487 adults who donated at least $20 in the past year was conducted in mid-August by the market-research firm Campbell Rinker for Dunham+Company, a Dallas firm that advises nonprofits on fund raising and management.

Direct Mail Driving Online Donations
November 4, 2010

A new US study finds that Direct Mail is a more important driver to online giving than online communications.

More than twice as many online donors say they were prompted to give an online gift in response to a direct mail appeal compared to when they received an e-appeal, according to a national US study Dunham+Company recently conducted through research firm Campbell Rinker.

The survey says that in a surprising finding, 14% said that a direct mail letter prompted them to give online versus only 6% who said an email prompted their online gift.

Trends in the Fundraising Sector
October 26, 2010

Analyzing trends in the fundraising world is important on many levels. It lets you know what's happening in the industry, what that may mean for the future and how it compares to the past. Studying trends also lets you know where you stand compared to other organizations, allowing you to pinpoint what your organization is doing well and what it needs to work on.

Blackbaud’s Raiser’s Edge Wins 2010 Campbell Award for User Satisfaction
October 20, 2010

Blackbaud announced that its flagship fundraising solution, The Raiser’s Edge®, has been honored with its third User Satisfaction Award in the 2010 Donor and Member Management Solution Software Survey conducted by Campbell Rinker. During June and July, more than 2,800 users of nonprofit software and online solutions for donor and member management, mass communications, and fundraising were surveyed online. The survey gathers information on user satisfaction, pricing preferences, purchasing habits, and organizational scope.

Donor Confidence on the Rise
May 11, 2009

Valencia, CA,  May 1, 2009 —  Confidence among individual American donors edged higher in April 2009 to an index level of 88.2, according to a nationwide survey published by polling firm Campbell Rinker.  The firm’s April Donor Confidence Index topped a score of 87.5 measured in February and bested the 84.7 measured in December.  This trend suggests that donors are gradually gaining confidence in 2009. 

American People to Blame for Economy, Half of Donors Say
May 11, 2009

Valencia, CA,  May 1, 2009  –   Half of American donors blame themselves — the American people – for the present economic situation, according to a new question added to this month’s Donor Confidence survey from donor research firm Campbell Rinker.