21st Century Marketing

List Look
August 1, 2006

A sampling of lists available to reach animal lovers as potential donors.

African Americans
January 1, 2004

African Americans currently make up 13 percent of the population, according to U.S. Census Bureau data. In 1990, the bureau charted the African-American community to grow by 68 percent before 2030. But despite this growing demographic — currently 38.3 million individuals representing a buying power of $631 billion — many majority nonprofit organizations have only recently begun focusing efforts on soliciting support from the black community.