Social Media

Hello, I Love You; Won't You Tell Me Your Name
July 22, 2011

There are many ways to justify having a social presence as a nonprofit (and not too many good reasons not to have one by now). But how do you measure its value to your nonprofit?

Nonprofits Adopt Google+ Social Network Early
July 7, 2011

Nonprofit techies aren't waiting for the full roll out of the newest social network to start figuring out ways to use Google+ to do great things.

Within 24 hours of Google's invitation-only "limited launch" last week, "social good oriented geeks had posted stuff on how to use it to make change," said Lucy Bernholz, a San Francisco-based blogger who writes about philanthropy.

Some early adopting social activists lucky enough to be invited to test-drive Google+ planned to use it to organize questions for President Obama's Twitter town hall Wednesday, she said.

5 Ways to Grow Your Nonprofit’s Facebook Fan Base
July 5, 2011

A Few Words of Caution: Small to medium-sized nonprofits should take Facebook case studies and best practices based on the success of large nationally and internationally well-known nonprofits (with huge e-mail lists and multiple communications and development staff) with a heavy dose of skepticism.

Foundations Say Increasing Digital Communications Is a High Priority, Survey Shows
June 14, 2011

Communications professionals at America’s grantmaking foundations are responding to the digital age, according to a new survey from the Communications Network. The survey of 155 foundation communicators shows U.S. foundations are making use of all forms of digital communications, especially social media, a top priority. The survey results suggest the growth of social media and other emerging digital technologies is changing the way foundations communicate with target audiences.

Idealware Releases Survey Findings on Nonprofit Facebook Use
June 7, 2011

In February 2011, Idealware surveyed 505 nonprofit organizations using Facebook as part of their communications mix. This report, Using Facebook To Meet Your Mission: Results of a Survey, sums up the results of the survey, with takeaways as well as overviews of how much time organizations are spending on Facebook, how many have set goals and how they’re keeping track of their results. Case studies and quotes from the interviews are included to shed light on what success means on Facebook and to provide ideas on how to use the site.