Segmentation

Some of the most successful (and perhaps even leading) nonprofits that are converting members to monthly donors (often called sustainers or sustaining partners) are public television and public radio stations, all over the country...

Uneeka Jay, founding principal of Rewrite 365, delivered the opening keynote where she emphasized the importance of being plugged into the “right” power source. To those who attended the meeting, she asked: Are you doing the work that you were created to do on this earth?...

There are a number of studies and reports floating around the online space every single day, and these studies and reports are on a variety of topics—science, health care, marketing, technology, communications, statistics—you name it...

Your organization’s current fundraising programs may be getting results. They’re working—or so it seems. But what if your results could be getting better… and better and better? The highest performing nonprofits continually test their appeals programs to optimize programs...

When a donor makes an “in-memoriam” gift, they’re presenting you with more than just a one-time gift. In fact, in-memoriam donations often provide organizations with an opportunity that they let slip through their fingers...

Nonprofit leaders are looking for donors in all giving abilities. But they are not looking for just any donor. They are looking for that subset of investors who share their values and vision and—by their life situation—are ready and willing to invest...

FrontStream recently announced the launch of Panorama, an integrated fundraising platform that includes FirstGiving and Artez for peer-to-peer and online fundraising, BiddingForGood’s online and mobile auctions and GiftWorks Cloud, the company’s donor database...

I just finished Seth Godin’s book, “Poke the Box.” As always, it’s terrific, short and to the point. It really got me thinking: Seth tells us to have the initiative to start. Turn fear into action because the consequence of doing nothing is much scarier and is going to raise a lot less money!...

Throughout the last few years, the entire world has been buzzing about the power of story. On the surface, all this conversation makes it seem like we've collectively forgotten the millennia of storytelling sprawled out before us in museums, history books, novels and campfires...

Conventional wisdom says that when people support nonprofits, “it’s all about the mission.” Nonprofit CEOs and other C-suite executives say this a lot. Their supporters are connected to a cure for cancer, global warming, humane treatment of animals, etc. And when you ask constituents why they do what they do for nonprofits, this is exactly what they will say. It’s all about the kids, homeless animals, clean air...