I was thinking of an old friend and colleague, Henry “Hank” Rosso, recently when I was doing research on fundraising. I decided to look at Rosso’s obituary. On Feb. 1, 1999, Hank died at the age of 81 in Petaluma, Calif...
Welcome to FundRaising Success' annual Fundraising Resource Guide, which is meant specifically to help you find those companies, products and services that will best suit your needs. It's a comprehensive compilation of companies that remains at your fingertips all year long.
At the Direct Marketing Fundraisers Association Year-End Luncheon, veteran fundraising expert Roger Craver, founder of DonorTrends and editor of The Agitator, shared five fundraising trends to get on top of in 2011.
It’s impossible to target personalized messages and relevant communications to your donors if you first don’t know who they really are. But “how do you find out who your donors are?” Austin asked. The answer is crucial for identifying affluent donors for major-gifts campaigns and planned-giving prospects, as well as unearthing the proper marketing messages, corporate relationships — “Corporations want to work with organizations that have an overlapping market,” Austin said — and more.
In one of the final sessions of the New York Nonprofit Conference, the presenters described three ways fundraisers can "think about taking calculated risks in these times" using analytics.
If it's possible in this Internet age for there to be legendary digital watchdogs, the 20-year-old Electronic Frontier Foundation just might have that distinction. The San Francisco-based civil liberties organization works to protect people's rights on the Web by encouraging and challenging industry and government leaders "to support free expression and privacy online."
In our February issue, Fundraising Success named the winners of our 2010 Fundraising Professionals of the Year Awards. In this recurring "Meet Our Award Winners" series in the Advisor, you will have an opportunity to learn more about these distinguished nonprofit professionals and their unique perspectives on fundraising. Here, meet David Ludwigson, who was named one of this year's Rising Stars.
Fundraising is, by its nature, a selfless endeavor. The work is all about raising money to help others, and any good fundraiser knows the efforts are all about the donors and the missions. So when fundraisers acknowledge one of their own, it's no surprise for the honoree to credit others for his or her achievement.
It's been said that not all superheroes wear capes. Some wear suits or scrubs; others wear badges or combat boots. Still others wear the unmistakable markings of 2 a.m. feedings, last-minute school projects and back-to-back soccer games/ballet recitals.
As announced last week, Jo Black Sullivan, who has served at the ASPCA for a decade — most recently as executive vice president of external affairs — has accepted a position with CDR Fundraising Group as senior director of integrated marketing and manager of direct-response television. We had a chance to catch up with her last week and to talk about what she'll be doing at CDR, keys to her successes at ASPCA and what she believes the future holds for the nonprofit sector.