Planned Giving

The Best of Tech: New Platforms We Love in the Nonprofit Sector
April 25, 2017 at 11:01 am

The relationship between nonprofits and donors is always evolving. New, innovative tech platforms for fundraising and management continually emerge on the market. These can increase organizational reach and impact, but there are remaining barriers to new technology for many nonprofits...

The Future of Donor Acquisition Is Digital
April 25, 2017 at 10:53 am

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...

When Should You Give Up on a Lapsed Monthly Donor?
April 24, 2017 at 9:06 am

A year or so ago, I joined 20 organizations with a monthly gift. And (sneaky me), I gave them a card that was going to expire a month later. I then tracked what organizations did in terms of “thank you” letters and actions to try to get me back...

Nonprofit Group Commits $30M for New Omaha VA Facility
April 20, 2017 at 3:29 pm

A nonprofit corporation announced Wednesday that it's signed an agreement with federal officials to raise $30 million for a new veterans outpatient clinic in Omaha. Officials said it's the first of five public-private pilot projects nationwide for the Department of Veterans Affairs. The local money will be added to $56 million already appropriated for the…

#GivingTuesday Donations on the Rise
April 19, 2017 at 2:53 pm

The day after Thanksgiving, the holidays hit full-force. And it’s not just the radio stations blasting “Here Comes Santa Claus” every half hour—it’s the shopping frenzies of Black Friday and Cyber Monday. Thankfully, (no pun intended) for the past four years, we’ve had a day to shift the focus away from materialism and back to the true spirit of the holidays: Giving Tuesday...

More Donors Starting Funds Rather Than Giving Directly to Charities
April 19, 2017 at 9:13 am

For the first time on record, the nonprofit that received the most in donations in the country is not what you typically think of as a nonprofit—and that has some in the nonprofit sector worried that the new model is upending traditional philanthropy. Giving accounts allow donors to get an immediate tax benefit when they…

In P2P, It’s All About the Benjamins
March 8, 2017 at 9:44 am

Wall Street investors famously coined the phrase, “It’s all about the Benjamins,” referring to the hundred dollar bill that bears Benjamin Franklin’s likeness. As it turns out, Franklin can give us a few tips about how to maximize fundraising dollars...

3 Tips for Creating Monthly Donor Promises
March 6, 2017 at 10:00 am

Whatever you do, keep it manageable and affordable for yourself. And make sure that the donor is okay with you recognizing them in the ways you promise them you will. Once you create these promises, you can start listing it whenever and wherever you promote the program...

Study: Direct Payment Via ACH Improves Donor Retention
March 1, 2017 at 12:05 pm

One of the toughest challenges in our sector is getting donors to give time and time again—to get one-time donors to become repeat donors. Perhaps it’s showing donors the impact that the organization is making or having a mission powerful enough for donors to want to be a part of the organization. Perhaps simplifying the…

The Giving Movement: It’s More Than Just #GivingTuesday
February 27, 2017 at 10:54 am

Giving Tuesday has revolutionized giving days. A movement that started in 2012 by 92nd Street Y and the United Nations Foundation, Giving Tuesday aims to “celebrate and encourage giving during a commercially focused season,” Jessie Salpeter, senior digital account executive for Chapman Cubine and Hussey, said during the DMA Nonprofit Federation Conference...