Peer to Peer

As professional fundraisers, we often feel like fishermen. We dangle our best-case messaging like bait over a pool of potential donors and wait patiently (or not so patiently) until one takes it and makes a gift. But when it comes to peer-to-peer (P2P) fundraising, the fishing becomes even more challenging. As a P2P fundraiser, you’re…

By all accounts, Monday's Boston Marathon was a huge success, both as a triumph of human spirit and for charity. If it were included in Peer to Peer Professional Forum's "P2P Fundraising 30," last year's event would have ranked 17th among all P2P programs in 2015 gross total and second among single events. This year's race raised $16 million, so far. That should be cause for universal celebration, but not everyone is thrilled with the idea of Boston Marathon as charity run...

I have spoken at and attended many of my clients’ national leadership meetings supporting their peer-to-peer income streams. I have been in a lot of bars and conference hotels and had a lot of conversations with a lot of volunteer leaders about how they came to be there. I met Jean Duffy at the American Foundation for Suicide Prevention (AFSP) conference in Little Rock, Ark., this year...

Fundraising is by no means an easy task! Charities of all sizes constantly strive to increase the amount of annual donations and raise awareness about their causes. And now, peer-to-peer fundraising is helping nonprofits toward both of these goals like never before. But can we stimulate this fundraising channel even more? And how can we…

The Internet is filled with infinite possibilities. It hosts a tremendous store of knowledge, but it's far more than an encyclopedia: This powerful aspect of our modern lives is a network, built on sharing and connection. Many nonprofit organizations have realized the potential of the Web for both raising awareness and generating revenue. Peer-to-peer fundraising…

While some of the nation's largest peer-to-peer fundraising events—runs, walks and rides among them—are struggling to compete with newer, faster-growing campaigns, others are seeing significant increases in revenue, an annual study by the Peer-to-Peer Professional Forum found. The "Peer-to-Peer Thirty" report found that four of the campaigns ranked in the top five in 2006 have…

Whether you are a small, medium or large nonprofit organization, engaging the community through local fundraising events is a great way to raise awareness and needed funds. Here are 57 ideas for you to consider…

P2P is a behemoth, and more and 
more nonprofits are adding it to their fundraising arsenals. But it's not a sure thing. As in any fundraising approach, there’s fierce competition for donors’ time, attention and dollars. And perhaps more than any fundraising approach, P2P is evolving. To be successful, nonprofits need to be ready and willing to evolve with it...

When it comes to peer-to-peer fundraising, it’s often difficult to provide a verbal acknowledgement to each volunteer and supporter. So many organizations turn to the tangible “thank you”—items that represent the organization’s recognition, appreciation, acknowledgement and thanks for the individual’s support. But how much power does a “thank you” have?...

We’re all connected—all the time. On any given day at any point in time, each of us is intertwined in the vast digital presence also known as the Internet. In fact, due to networking tools like Facebook, the “six degrees of separation” theory that suggests that everyone and everything is six or fewer steps away…