NonProfit Pro

Under New Leadership, FundRaising Success Rebrands as NonProfit PRO
February 2, 2015

FundRaising Success, the country's premier brand for fundraising strategy content, is proud to announce an official rebrand to NonProfit PRO. The brand change is consistent with the way in which nonprofits are embracing fundraising as a function of the entire organization, not just the development department.

Comings & Goings
February 2, 2015

Check out the people on the move in the nonprofit sector for January and February 2015.

Why Most Fundraising Campaigns Are Long-Term Failures
February 2, 2015

By definition a campaign is a short-term event. There is a specific project and a time-limited, specific goal. And that's where, in most cases, the problem starts. I say "most cases" because I have met some fundraisers who have this right.

Atlas of Giving: U.S. Charitable Giving Tops $450 Billion in 2014
February 2, 2015

(Press release, Jan. 28, 2015) — Atlas of Giving shared the 2014 final report on charitable giving in the United States and released the initial 2015 giving forecast. As noted in the final report, Americans gave a record $456.7 billion to charity in 2014. According to the year-end report, total donations grew by 9.3 percent over 2014, fueled by favorable economic factors that drive giving, an increase in the number of nonprofit organizations, the impact of donor-advised funds, as well as advances in fundraising technology and techniques.

Firsthand Tales of Creativity and Success
February 1, 2015

Lisa Mummert, senior account executive for Image Source Inc. in Santa Rosa, Calif., shared a promotion she and a winery created to support Murphy-Goode Operation Homefront, an organization that provides financial and practical aid to veterans in need. They sent thank-you bundles to veterans that included USBs loaded with information about Operation Homefront.

Survey Says ... 2015 Nonprofit Communications Trends Report
February 1, 2015

Each year, Nonprofit Marketing Guide President Kivi Leroux Miller and her team release the Nonprofit Communications Trends Report. The 2015 report, released in January, has more than a few interesting findings, perhaps the biggest being that donor retention surpassed acquisition as a goal for the first time in five years. Here are some other noteworthy findings from the report, which was fully completed by 1,535 nonprofits.