List Management

At this time of year, many major gift officers (MGO) are evaluating their caseloads. Great MGOs understand the donors on their caseloads are really not theirs. They understand that in order to grow the major gift program, sometimes they have to “sacrifice” some of the donors they have been cultivating and “give” them away to another MGO who is building their caseload...

The entries for the 10th annual NonProfit PRO Gold Awards for Fundraising Excellence have started to arrive in our offices. So, let’s take a look back at one of the winners from 2010: “Trash Poster Test” from Ocean Conservancy. Designed by Mal Warwick Associates, this Gold Awards winner for Direct Mail: Acquisition (Fewer Than 50,000 Mailed) impressed for two big reasons...

Datacards offer a wealth of information. These examples just scratch the surface. Digging in to the data can take you way beyond what you learn from glancing at surface demographics and assuming you know your prospects.

Datacards are the one- or two-page crib sheets your account executive and list broker use to determine which lists to test. And they are your friends.

Whether you are already part of a co-op or thinking about joining one (or more), take advantage of the many prospect and housefile models available. Co-op staffs are experienced direct-marketing professionals who will help you improve your fundraising results using the latest modeling techniques, resulting in greater efficiency and more net income.

For the first time, Wiland Direct members can apply their models to Arthritis Foundation names to connect with their ideal customer types for the highest rate of response. This opportunity is open to any participant in the Wiland Direct Database.

In our August 2008 issue, Catherine Algeri, then an account director at Triplex (now InfoGroup), wrote "E-mail Appends: The Good, the Bad and the Realistic" to show how, "done correctly, this once-maligned strategy can be a real boon to list health."

In the September/October 2004 issue, fundraising pros Bryan Terpstra and Maura Szendey teamed up to write "Don't Be Afraid of the A-Word," a feature that put fundraisers' minds at ease by explaining that, unlike the tax variety, creative and file audits can be stress-free and a good way to up your bottom line.

Rickard Squared is happy to announce its appointment as list manager for the American Massage Therapy Association members list for both postal and e-mail effective Dec. 1, 2012.

Infogroup announces the March of Dimes file has been overlaid to identify merchandise buyers of children’s products along with RFM data. This will help better target the March of Dimes donors for mailers offering children’s products.