Wiland consumer members now have the opportunity to apply their models to the Memorial Sloan-Kettering universe of 1 million donors through the new Memorial Sloan-Kettering Wiland Direct Modeled Masterfile, Infogroup announced.
March of Dimes and Infogroup are pleased to offer a new list to the market — March of Dimes Gardening Enthusiasts. March of Dimes has over 700,000 donors that have indicated an interest in gardening. The Garden Maintenance TargetReady Model donors have spent over $800/year in garden and maintenance care.
Infogroup’s TargetReady Models have been applied to the highly responsive VetsFirst file. TargetReady Models were developed to provide ready-made “marketing answers” to marketers utilizing a full array of available Infogroup data. Every possible variable is used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.
Infogroup announces the brand-new Blair Political Affiliation Masterfile. Reach responsive, mature buyers with a known political affiliation. The Blair customers support their respective parties and are the perfect prospects for your political offer. They are proven responders to offers in many categories.
The big takeaway was that merge/purge has a new face and a new place in the fundraising world.