When you convert from another donor database you will have a lot of questions: How long is the process? Who will I be working with? How can I clean up my data? Will I be trained? Can I apply filters? The most common question asked during a conversion is “what do other organizations do?” in…
At this time of year, many major gift officers (MGO) are evaluating their caseloads. Great MGOs understand the donors on their caseloads are really not theirs. They understand that in order to grow the major gift program, sometimes they have to “sacrifice” some of the donors they have been cultivating and “give” them away to another MGO who is building their caseload...
Whether you are already part of a co-op or thinking about joining one (or more), take advantage of the many prospect and housefile models available. Co-op staffs are experienced direct-marketing professionals who will help you improve your fundraising results using the latest modeling techniques, resulting in greater efficiency and more net income.
For the first time, Wiland Direct members can apply their models to Arthritis Foundation names to connect with their ideal customer types for the highest rate of response. This opportunity is open to any participant in the Wiland Direct Database.
In our August 2008 issue, Catherine Algeri, then an account director at Triplex (now InfoGroup), wrote "E-mail Appends: The Good, the Bad and the Realistic" to show how, "done correctly, this once-maligned strategy can be a real boon to list health."
In the September/October 2004 issue, fundraising pros Bryan Terpstra and Maura Szendey teamed up to write "Don't Be Afraid of the A-Word," a feature that put fundraisers' minds at ease by explaining that, unlike the tax variety, creative and file audits can be stress-free and a good way to up your bottom line.
Infogroup announces the March of Dimes file has been overlaid to identify merchandise buyers of children’s products along with RFM data. This will help better target the March of Dimes donors for mailers offering children’s products.