Executive Issues

Big Data and Analytics for Nonprofits
March 1, 2015

Data has long been at the heart of direct marketing. In the nonprofit world, data allowed us to rent lists of people who had shown a propensity toward giving to causes similar to ours. On the cultivation side, data permitted us to choose which donors to mail based upon previous history and tailor messages to their interests. This smart use of data let us provide donors what they wanted rather than cluttering up their mailboxes with irrelevant offers. And it allowed nonprofits to raise more dollars at a lower cost to more efficiently and effectively feed hungry children, cure life-threatening cancer and support our wounded veterans.

Nonprofit Imitates For-profit?
March 1, 2015

More and more, you hear about how nonprofit organizations either are or should run more like for-profit businesses than they have traditionally. It's a hot topic in the nonprofit sector today, and the conversation continues to pick up steam, particularly with technological advances changing the way donors/consumers engage with brands — both in the business world and nonprofit world.

The Evil Plan Behind Gaining Human Compliance
February 6, 2015

My scope of work for clients kept broadening until one day I realized that desire for recognition was a much more powerful motivator than I had originally thought. And, I realized that the same human inclinations work in the other parts of my life in which I need to get people to do stuff — leading a company, raising teenagers, serving on boards, trying to buy big-ticket items for less ...