Direct Response

Don't Sweat the Small Stuff
March 1, 2006

A professor stood before his class, picked up a large jar and filled it with golf balls. He asked his students if the jar was full. They agreed it was.

Then he poured pebbles into the jar. The pebbles rolled into the open areas between the golf balls. Again he asked if the jar was full, and the students responded, “Yes.” Next he poured sand into the jar, and it filled up everything else. Again he asked the students if the jar was full, and they said, “Yes.”

Political Direct Marketing 2004
September 1, 2004

Two months from now, President George W. Bush and Massachusetts Sen. John Kerry will wage their final battle for the White House, capping off an emotionally charged, hard-driving election campaign that has seized American consciousness like no other.

To illustrate, consider that when George H.W. Bush ran for re-election against Bill Clinton in 1992, he didn’t mention him by name until July. And in 1996, Clinton didn’t mention Bob Dole by name until August. This time around, the candidates traded barbs as early as Super Tuesday in March.