Cause Marketing

HERNDON, Va., June 3, 2009 — Audi and Best Buddies International, a non-profit organization that provides opportunities for one-to-one friendship and integrated employment to people with intellectual disabilities, this weekend joined forces with star quarterback Tom Brady and celebrities for the annual Audi Best Buddies Challenge: Hyannis Port charity bicycle tour and fundraising events. With more than 1,500 participants and close to US $4 million raised, the 2009 ride beat last year's record to once again make it the most successful fundraising initiative in Best Buddies' and Audi's history. Audi's underwriting of the ride means that every dollar raised over the course of the weekend goes directly to the charity and its programs.

June 1, 2009, Boston Business Journal — More than 800 Deloitte employees are expected to volunteer June 5 at nonprofits nationwide, including in Boston as part of the company’s 10th annual IMPACT Day.

MCLEAN, Va., June 2, 2009 — Today, Capital One Financial Corporation (NYSE:COF) announces the launch of Card Lab Connect, a credit card affinity program that helps nonprofits expand their giving channels, while providing their supporters with a convenient and meaningful way to donate to charity programs. Unlike most affinity card programs which generally cater to larger, national organizations, Capital One Card Lab Connect is available for nonprofits of all sizes.

June 1, 2009, The Wall Street Journal — A Boston start-up called Charity Partners Inc. is hoping to wring some social good out of the business of ticket scalping.

Earlier this year, in honor of International Corporate Philanthropy Day, 55 CEOs from some of the world's largest companies convened for the Committee Encouraging Corporate Philanthropy's fourth annual Board of Boards CEO Conference to discuss this year's theme, "Global Leaders: Confronting a Crucial Decision."

CHICAGO, IL, May 29, 2009 — IHOP, one of America's favorite restaurants for breakfast, lunch and dinner, today announced that its 2008 National Pancake Day Celebration was recognized with the Cause Marketing Forum's prestigious 2009 Gold Halo Award. IHOP and its national charity partner, Children's Miracle Network, both received the Gold Halo Award for Best Transactional Campaign, which highlights cause-marketing campaigns that generate donations via consumer activity.

NEWTON, Mass., May 29, 2009 — TripAdvisor(R), the world's most popular and largest travel community, has won a gold Halo Award, American cause marketing's highest honor. TripAdvisor won the "Best Use of Social Media" category for their fall 2008 "More than Footprints(TM)" campaign which distributed $1 million dollars between five travel-related non-profit organizations, including: Conservation International; Doctors without Borders; National Geographic Society; Save the Children; and The Nature Conservancy. Run by the Cause Marketing Forum, Halos recognize work that advances the interests of both nonprofit partners and a business, and are judged on conceptual strength, execution, business results, and cause results. The honors were announced in a May 28 ceremony at the Cause Marketing Forum's annual conference in Chicago.

May 28, 2009, The New York Times — The results are in, and St. Jude’s Children’s Research Hospital is the winner of the Target Corporation’s “Bullseye Gives” contest on Facebook, in which 10 charities vied for votes from the social network’s users.

SAN JOSE, CA, May 26, 2009 — Sharing can turn good ideas into great ones and Cisco (NASDAQ: CSCO) wants to help make that happen. Cisco invites global participation in an innovation contest and is asking people to visit a new idea-sharing website to share an idea, rate an idea, or add to an idea already on the site, which will trigger a donation to Teachers Without Borders through the Cisco WebEx Pass the Ball program. A year of free Cisco WebEx(TM) services will be awarded to the owners of the top-rated ideas, to help them collaborate to develop those ideas.

PHILADELPHIA, May 26, 2009 — Law firm Anapol, Schwartz, Weiss, Cohan, Feldman & Smalley, P.C., is asking you to cast your vote at AnapolSchwartz.com/causes for one of four charities it supports through The Anapol Schwartz Foundation (ASF).