Annual Campaigns

An annual giving program is the foundation of a successful fundraising program and for establishing a culture of philanthropy. Even a small nonprofit should have an annual giving program, providing donors an opportunity each year to invest in your mission and endorse the difference you are making through their gift...

#GivingTuesday on Nov. 28 was an extraordinary fundraising event for nonprofit organizations—from community groups to international charities— with charitable giving totaling over $274 million...

Tis the season of giving. And your nonprofit should be making the most of the season. Consider building your December fundraising campaigns around year-end campaigning. A focus on the holiday season make donors more excited to get involved—everyone loves holiday cheer...

These December days seem to be flying by so quickly. People are making their holiday preparations—decorating the house, planning parties and buying gifts for their loved ones—and that doesn’t always include donating to charity...

It’s the holiday season: That time of year when things are busier, time seems to move faster and it’s easy to get overwhelmed. That’s why we’re here to get you a super short list of our top five rhetorical questions around holiday giving. Sure, you might know the answers already, which is why they’re rhetorical, but sometimes a little reminder is a good thing...

Who doesn’t love a holiday? The very word conjures up notions of celebration, warmth and love. If you’re a donor-centered fundraising practitioner, you’d be a fool not to take advantage. Why not tap into pre-existing positive vibes to increase the chances your appeal will be warmly received? After all, if you can channel something positive…

One of the most crucial days in a nonprofit organization’s fiscal year happens the Tuesday after Thanksgiving. An annual event, which is recognized as “#GivingTuesday,” was created in 2012 by the Belfer Center for Innovation and Social Impact at the 92nd Street Y to celebrate and encourage charitable giving...

Many have called 2017 “the year of me.” In fact, we’ve heard the idea come up in a variety of conversations, and characterized in other forms, like the “you universe” or “the transformative me.” While there’s an unmistakable trend in the retail world this holiday season around self-gifting and a little more self-indulgence overall, there is another layer...

The last phase of your year-end drive actually takes place in January. Not everyone will respond to your year-end appeal before Dec. 31; often because they’re away on vacation or simply too busy during the holidays. That’s why you want to reach out to all your non-responders just after the holiday season ends. This is also an excellent…

#GivingTuesday is one of the most—if not the most—important times of the year for a nonprofit organization. As your nonprofit makes way and launches its #GivingTuesday campaign, your nonprofit is probably also scrambling around, getting ready to launch other year-end giving campaigns. If you think about it, we only have one more month left until 2018...