The NonProfit Voice Ep 65: Discover Giving Trends by Analyzing Your Donor Data
June 29, 2022 at 9:54 am

In this episode of The NonProfit Voice Tech Series, Mark Becker is joined by Maria Shanley at Second Harvest Food Bank of Central Florida and Abby Jarvis at Neon One, to talk about data. They explore how nonprofits should analyze data and trends in giving, as well as exploring a nonprofit's donor segments and demographics in order to better engage donors.

3 Steps to Shape Nonprofit Constituent Relationships in the New Age of Experience
June 15, 2022 at 12:23 pm

Consumers today are looking for authentic, personal experiences with the brands with which they do business. While nonprofits acknowledge the importance of personalizing their constituents’ experiences, they lag the commercial market in delivery, historically relying on constituents’ emotional connections to their missions to acquire and retain them.

4 Steps to Build a Powerful Donor Engagement Scorecard
April 29, 2022 at 11:07 am

Today it’s not enough to simply have a great product or mission, great organizations must be intentional in creating a positive customer experience. Customer experience is how customers perceive their interactions with your organization, which greatly influences their loyalty and likelihood to recommend or evangelize the organization. 

What Are Donors’ Reasons for Giving?
April 15, 2022 at 8:30 am

I seek to generate a basis for giving from each donor’s perspective. Through those stories, you can learn a great deal. You must listen to gain a strategy for a solicitation approach over time.