Analytics

Moore unveiled AI-powered capabilities to test and optimize creative content for hyper-personalized fundraising advertisements.

It’s critical to run campaigns that acquire and upgrade donors, but it has to be done right. That’s where campaign testing comes in.

New survey findings show that nonprofits that have deployed case management software spend 66% less time on program audits.

If someone asked about your nonprofit’s donor’s experiences, what would you say? Here are questions to get to know your donors better.

A lot goes into a successful email campaign. Here are four ways to create an email call-to-action strategy that hooks your supporters.

Here are five things not to do when measuring the performance of your online fundraising and marketing programs.

Moore announces the launch of TRUSTbuilder, an end-to-end brand stewardship and marketing service for purpose-driven organizations.

Here are three best practices for conducting market research effectively to help drive impact and take meaningful actions this year.

Data Axle Nonprofit announced the launch of new email data in the company’s robust omnichannel cooperatives, Apogee and DonorBase.

Planning your next peer-to-peer fundraising event? Here are six tips from nonprofit professionals to get you started.