Today, in an effort to balance my karma and avoid creative hubris, I want to remind all of us on the creative side of the PDF that putting out a direct-mail package or online communication that gets results is a two-way street.
I've been around the block a few times, and I've been on both sides of the block. I've run programs at nonprofits, and I've worked at agencies. What all this means is that I've seen my share of agency relationships.
In this week's installment, Jo Sullivan talks about picking the consultant that's right for you. Do you need a dictator, pontificator or collaborator? Doesn't matter ... Jo gives you insight into all three.
Customer relationship marketing agency Merkle announced that it has been chosen by the U.S. Olympic Committee (USOC) as its agency of record (AOR) to provide marketing for its national direct-response fundraising program.
The USOC chose Merkle as its strategic partner to provide analytic, strategic, creative positioning, mail production and product management services for the organization’s national direct-response fundraising program.
In spite of the economic swoon of 2008-9, the consultants who serve charities and foundations have seen a huge boom in demand for their services over the past decade, in part because of the accompanying boom in new nonprofit organizations—and increasing pressure from donors, government, and the public to show results in exchange for support.
The consulting field is evolving as well as growing, with more specialists and more independent operators presenting a wealth of new options and challenges to nonprofit leaders looking for affordable outside help.