Kristy Morris

Engagement is up, but donations aren’t. Here’s why vanity metrics fall short — and what nonprofits should measure instead.

Blend in-person events, QR codes and digital storytelling so donors feel part of something bigger — online and off.

Here’s how to build a crowdsourced content calendar to help supporters feel valued while boosting engagement and trust.

AI tools can inform donors about your work without them visiting your website. Here’s how zero-click content can help you reach them.

For marketers and social media managers who do it all, here are seven tactics to help you spread the good word about your cause.

Standing out is difficult in today’s world. Here’s how your nonprofit can use personalized video messages can differentiate itself.

Tech can help expand your nonprofit’s reach, but these tools carry ethical responsibilities. Here are some tips for ethical marketing.

Nonprofits struggle to stand out in today’s digital noise. Sharing authentic, purpose-driven content can help build deeper connections.

It’s now common for people to take digital detoxes. Here are practices that can help you connect with donors who are trying to detox.

Podcasts are an excellent way for nonprofits to connect with their supporters and grow their base. Here’s why.