Kristy Morris

When reaching out to your audience, gamification can help engage millennials and Gen Zers, who make up most of the population.

Here’s how your nonprofit can empower and align with donors and gain more visibility through the creation of educational content.

Showing what you do behind the scenes can help you build bonds with donors in today’s competitive marketing environment.

Chances are that you’ve tried crowdfunding for your nonprofit, but it may have failed. Let’s explore how to make it a success.

Has your organization ever considered collaborative content creation? Here are four ways to create compelling collaborative content.

Nonprofit donors are increasingly immune to traditional marketing and advertising. Wherever we go, from billboards on the highway to pop-up ads on our favorite websites, countless brands vie for attention. As a result, we’ve learned to tune them out or avoid them. That's why interactive marketing is so effective.

Today, social media has the potential to be so much more than just a place where you post nonprofit status update pictures. It’s also a powerful tool for engagement and persuasion. The question is: How does your nonprofit unlock that potential?

Today's donors are savvy, skeptical and well-informed. As a result, they know when someone is trying to sell them something — including donating. So how do you motivate people to support your cause in a world of mass messaging? One way to do it is to go old school with word-of-mouth and align it with your fundraising.

Digital and web marketing are excellent tools for promoting your nonprofit and reaching more potential donors. They also provide a path and a place where you can engage with the public on a deep level, building relationships and generating goodwill. However, it's becoming essential to do it ethically.

In the digital age, social proof has more importance than ever. The fear of supporting an organization that doesn’t make an impact is a primary concern for donors. So, the concept of social proof counters those concerns.

Let’s review what makes donors respond to your marketing and how you can improve the effectiveness of your campaign.

One of the significant benefits of multicultural marketing is that it’s simply the right thing to do. However, it can also help you increase brand awareness and help your nonprofit better fulfill its mission. People want to associate with brands and organizations that align with their societal values more than ever.

So, you've been paying attention to the buzz about building a community, but you're not sure what that means for your nonprofit. Building a community is now essential to engage with your supporters, prospects, donors and more. Moreover, it’s what your nonprofit donors want to see.

Social media is an essential marketing tool to drive brand awareness. As we enter a new year soon, let’s explore first some of the top trends and then some of the excellent tools to have your brand stand out from the rest.

Do you want to know the singular metric that will excite your nonprofit leaders? It’s high engagement. So amplification marketing is an essential method for you to grow your brand’s reach in the community through your marketing efforts.