Ultimately, a content marketing strategy is the best representation of your organization — donor-facing and what happens behind the scenes. Successful digital marketing strategies never occur without proper planning, but you can make them work in your favor with a bit of effort...
Let's review some of the best social media tools you should consider for your nonprofit to help you focus on your donors and prospects, and alleviate much of the stress in making sure you're doing well on social media...
Not too long ago, a nonprofit pro asked in a social group what others would do to market and promote their organization with a limited budget. Interestingly, many of the answers involved investing in pre-recorded videos and photography with a professional photographer. While that might sound good in theory, is it indispensable to make that spend if a nonprofit has a small budget?...
One of the things our marketing team is always looking to understand is what nonprofits need. In our requests for what people want to learn, one of the topics that rose to the top was Google Ads. This article will lay out some of the fundamentals discussed in a recent webinar on the topic...
By the looks of it on social, more and more nonprofits and social causes are getting on TikTok.
Attrition happens. Despite our best efforts, people drop off of our lists.
The more you know about marketing trends, the more you’ll see that the donor experience is crucial to raising brand awareness!
While we’re continually learning, we also have to protect our brands.
Conversational marketing gives you the chance to learn more about your donors and supporters, which will only bring them closer to you.
If you want to demonstrate that your efforts are an opportunity to expand your work, start sharing your metrics.
Americans remain the most philanthropic people in the world. It’s core to our values as a nation.
We understand that at this time, nonprofit organizations need a lot of resources.
Fundraising for nonprofits has never been more essential. That’s why virtual fundraising ideas have become a top search topic for SEO.
2020 was going to be a big year for nonprofits and social good organizations. But things haven’t quite turned out as planned.
Many nonprofits understand that they have to promote on Facebook.