Today, social media has the potential to be so much more than just a place where you post nonprofit status update pictures. It’s also a powerful tool for engagement and persuasion. The question is: How does your nonprofit unlock that potential?
Kristy Fontelera
Today's donors are savvy, skeptical and well-informed. As a result, they know when someone is trying to sell them something — including donating. So how do you motivate people to support your cause in a world of mass messaging? One way to do it is to go old school with word-of-mouth and align it with your fundraising.
Digital and web marketing are excellent tools for promoting your nonprofit and reaching more potential donors. They also provide a path and a place where you can engage with the public on a deep level, building relationships and generating goodwill. However, it's becoming essential to do it ethically.
In the digital age, social proof has more importance than ever. The fear of supporting an organization that doesn’t make an impact is a primary concern for donors. So, the concept of social proof counters those concerns.
Let’s review what makes donors respond to your marketing and how you can improve the effectiveness of your campaign.
One of the significant benefits of multicultural marketing is that it’s simply the right thing to do. However, it can also help you increase brand awareness and help your nonprofit better fulfill its mission. People want to associate with brands and organizations that align with their societal values more than ever.
So, you've been paying attention to the buzz about building a community, but you're not sure what that means for your nonprofit. Building a community is now essential to engage with your supporters, prospects, donors and more. Moreover, it’s what your nonprofit donors want to see.
Social media is an essential marketing tool to drive brand awareness. As we enter a new year soon, let’s explore first some of the top trends and then some of the excellent tools to have your brand stand out from the rest.
Do you want to know the singular metric that will excite your nonprofit leaders? It’s high engagement. So amplification marketing is an essential method for you to grow your brand’s reach in the community through your marketing efforts.
What's happened is that we live at a time of immense transparency and authenticity because of the way data is consumed. Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right. Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media.
Let's highlight each generation and its use of social media. And after sharing some insights, I'll include a pro tip to ensure your nonprofit leverages each generation well.
Did you know 90% of Facebook users live overseas? That's just one reason why nonprofits are increasingly looking for alternatives to Facebook. At some point, I anticipate that there will be increased shifts away from the platform. Here's why.
Ultimately, a content marketing strategy is the best representation of your organization — donor-facing and what happens behind the scenes. Successful digital marketing strategies never occur without proper planning, but you can make them work in your favor with a bit of effort...
Let's review some of the best social media tools you should consider for your nonprofit to help you focus on your donors and prospects, and alleviate much of the stress in making sure you're doing well on social media...
Not too long ago, a nonprofit pro asked in a social group what others would do to market and promote their organization with a limited budget. Interestingly, many of the answers involved investing in pre-recorded videos and photography with a professional photographer. While that might sound good in theory, is it indispensable to make that spend if a nonprofit has a small budget?...
