Kristy Fontelera

Kristy Fontelera

Kristy Fontelera is a creative professional in corporate and nonprofit social media advertising and brand strategy. As the chief marketing officer at Funds2Orgs and Elsey Enterprises, she works with a suite of global fundraising brands and manages national campaigns for her clients. She hosts a monthly webinar with Funds2Orgs, teaching nonprofits how to make an impact with their social media strategy. Kristy is a passionate individual that loves nothing more than to help others make an impact in their market and the world.

Kristy also contributes monthly to her NonProfit PRO blog, “Marketing IRL.”

3 Ways to Achieve Multicultural Marketing at Your Nonprofit

One of the significant benefits of multicultural marketing is that it’s simply the right thing to do. However, it can also help you increase brand awareness and help your nonprofit better fulfill its mission. People want to associate with brands and organizations that align with their societal values more than ever.

Why Your Nonprofit Needs to Build a Community: 3 Ways to Do It Right

So, you've been paying attention to the buzz about building a community, but you're not sure what that means for your nonprofit. Building a community is now essential to engage with your supporters, prospects, donors and more. Moreover, it’s what your nonprofit donors want to see.

Trends and Must-Have Social Media Tools Ruling 2022 

Social media is an essential marketing tool to drive brand awareness. As we enter a new year soon, let’s explore first some of the top trends and then some of the excellent tools to have your brand stand out from the rest.

Amplification Marketing: What Is It? Why Employ It?

Do you want to know the singular metric that will excite your nonprofit leaders? It’s high engagement. So amplification marketing is an essential method for you to grow your brand’s reach in the community through your marketing efforts.

What Nonprofit Donors Want To See in Your Marketing and Social Media

What's happened is that we live at a time of immense transparency and authenticity because of the way data is consumed. Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right. Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media.

How Different Generations Use Social Media

Let's highlight each generation and its use of social media. And after sharing some insights, I'll include a pro tip to ensure your nonprofit leverages each generation well.

Why Nonprofits Are Leaving Facebook

Did you know 90% of Facebook users live overseas? That's just one reason why nonprofits are increasingly looking for alternatives to Facebook. At some point, I anticipate that there will be increased shifts away from the platform. Here's why.

5 Keys to Digital Marketing Success

Ultimately, a content marketing strategy is the best representation of your organization — donor-facing and what happens behind the scenes. Successful digital marketing strategies never occur without proper planning, but you can make them work in your favor with a bit of effort...

Top 10 Social Media Tools for Your Nonprofit Communication

Let's review some of the best social media tools you should consider for your nonprofit to help you focus on your donors and prospects, and alleviate much of the stress in making sure you're doing well on social media...

Live Video Versus Pre-Recorded Videos for Your Nonprofit

Not too long ago, a nonprofit pro asked in a social group what others would do to market and promote their organization with a limited budget. Interestingly, many of the answers involved investing in pre-recorded videos and photography with a professional photographer. While that might sound good in theory, is it indispensable to make that spend if a nonprofit has a small budget?...

Quick Tips and Basics About Google Ads for Nonprofits

One of the things our marketing team is always looking to understand is what nonprofits need. In our requests for what people want to learn, one of the topics that rose to the top was Google Ads. This article will lay out some of the fundamentals discussed in a recent webinar on the topic...