Ellen Cobb Church

Many of our fundraising successes of the past can teach us about good donor communication today. The personalization, the passion, the inserts, the simplicity and the basics are never old-fashioned when it comes to good fundraising.

We get it — retention rates as a whole could be better, and increasing retention is an easy sell. Who doesn’t want to increase their retention? We read about it. We talk about it. We watch people wring their hands over it.

Check out the five things you should already be doing to make sure you retain those donors and improve income at year-end 2014.