You Too Can 2.0!
A National Wear Green Day for the Environment Event also would be a great opportunity to utilize another great social-networking site, Flickr. Your organization could encourage members who attended the event (you will know who they are by their RSVP on the networking site) to take pictures of themselves and their friends supporting the environment by wearing green, and submit them to Flickr for a photo contest. This is a great way to bring networks together and further the involvement of your online advocates.
These are just a few ideas of how to begin implementing Web 2.0 tactics into your organization. In future articles, I’ll go deeper into elements of social networking such as how to cost-effectively staff and what you should not do if you want to be successful within this vast world of networking possibilities. Just keep thinking … there’s no place like 2.0!
Christina Johns is the project coordinator for radio and TV at the International Fellowship of Christians and Jews. Contact her at firstname.lastname@example.org.