You Too Can 2.0!

By breaking down the world of Web 2.0, I hope to make social-networking seem less daunting and, I hope, help you to start getting in on the fun! Here are my top five things to think about before venturing into Web 2.0.

1. Get the organization behind your efforts. Start with an internal meeting. You’ll need support from your staff in order to make 2.0 endeavors successful. The Web team needs to understand what direct mail is doing, what television is doing and vice versa. Working in silos will never work with this medium.