You Too Can 2.0!
I recently did a small test myself. I used my current organization as a starting point. I then located other groups and causes represented on Facebook that relate to my organization. I messaged the originators of the different groups, became “friends” and discussed their thoughts and feelings on the issues that were common between their Facebook groups and elements of my organization.
To give you an idea in numbers, some of these Facebook groups had populations in the thousands.This translates to thousands of people within the Facebook network who I now know have a strong affinity to elements of my organization’s mission; this is a perfect example of the importance of establishing a connection.
Once you make the first step in communication with the group members and understand where their interests lie, you’ll be able to network with each other and increase awareness using each other’s contacts. Imagine that — a social connection on a social-networking site. Who knew?
Listening and connecting with people within the existing networks before soliciting membership to your own is the best way to see real results with quality advocates. One of my favorite examples is GodTube — a YouTube-style site geared strictly to the promotion of faith-based videos, news clips, sound bites and TV shows. GodTube also contains the standard chats, forums and groups containing people who have an interest in religion, faith and spirituality. What an opportunity for religious nonprofits to engage a younger generation of potential leaders and advocates for faith-based missions!
Again, by doing research and locating an already existing body of advocates, you’ll be able to spread awareness about what your organization does and create a rapport with an invaluable resource. It’s not the quantity of social-networking sites you have a presence in, but the quality of your organization’s presence. Start with the one platform you think has the greatest potential for your organization and build onto it from there.