Confessions of a Fundraising Copywriter
Writer-for-hire Rick Grant takes on a lapsed-donor case
Her eyes widened, "He's not going to hurt the file, is he?"
"Trust me. He'll cut your file into segments, but they won't feel a thing. The segments will have scoring trends. We can then reduce or eliminate mailing appeals to the lower-scoring segments."
"Do we then delete them?"
"No," I said, "We should send a couple of planned-giving appeals to the whole lapsed file."
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