Confessions of a Fundraising Copywriter

My name is Rick Grant, writer for hire.

I was in my office with my feet on the desk. I had poured a second cup of coffee from a fresh pot, and it was warming my hands. I drink a lot of coffee. What can I say? I'm a wordslinger. It's a living. It pays for the coffee.

I was brooding over my last case. It was an acquisition job. I had written a direct-mail package that beat the control by 165 percent, and the client never said a word. No "wow." No "thank you." Not a peep.