Winners of the 2014 Gold Awards for Fundraising Excellence

By Margaret Battistelli Gardner

In 2013, the Democratic Governors Association found itself challenged to continue donor engagement through a non-election year.

“The objective of this particular telemarketing campaign was simple: mobilize previous donors to contribute by explaining how so many gubernatorial races are neck-and-neck,” writes Ashley Gundlach, group account director at Nexus Direct, adding that the scripts were no-nonsense in describing the dire consequences of Democratic losses.