Why Nonprofits Are So Good at Social Media
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June 16, 2009, HarvardBusiness.org — Online community and social media are hot areas for business these days, as companies recognize the Internet's potential to deepen customer relationships, share knowledge and strengthen teams. In the nonprofit sector, relationships have always been the key currency: the relationships with the members, donors and supporters that NGOs depend on for volunteer labor, financial support and advocacy muscle.
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