Five-Minute Interview: When Telefundraising, Getting the OK is Key
FS: Has telefundraising for acquisition fallen by the wayside?
JH: Over time, people are going to be less and less angry about telemarketing. When I started in the business 30 years ago, people didn’t mind a phone call. People weren’t mad, because they weren’t getting five calls a night; they were getting 10 calls a year. Now, assuming the exemption for charities stays with us ... nonprofits will become more successful with acquisition again, because people won’t be as angry about the calls. Right now, people who are on the national do-not-call list are a little angry because of the charity calls they’re getting. They haven’t seen nothing yet. Wait until October, when they start getting all the political calls.