Using E-Commerce to Raise Money and Build Stronger Relationshi
Defenders of Wildlife and the Jewish National Fund are among today's foresighted nonprofits that are achieving tremendous success by selling virtual fundraising "products."
Defenders of Wildlife lets constituents "adopt" wild animals, such as wolves. JNF gives people the opportunity to buy trees for planting in Israel. Originally, people buying trees or the recipients of gift donations received physical certificates. Now, JNF offers virtual certificate fulfillment in the form of a PDF -- a great offering for last-minute gift givers/purchasers.