A No. 10 ivory outer envelope with her name in the corner card, a nonprofit stamp with a mailer's cancellation mark and the "PERSONAL" teaser held great promise. The Republican National Committee's name and address were printed on the back flap in teensy type. Inside, a two-sheet, two-page personalized letter begins:
"Dear Ms. Seville,
Millions of Americans are expressing their frustration with the state of our government. I join them and seek to return our country to greatness. To accomplish this, working within our two-party system, I join the RNC — the political home for "Commonsense Conservatives" who want to re-take governance — and I ask you to join me. Let's bring our new brand of Reagan conservatism to our party and the country!"
Wow. That's a mouthful for the lead paragraph of a letter.
After that, the letter about "Victory 2010" and a survey to "take the gavels out of Nancy Pelosi's and Harry Reid's hands" reads like it could be signed by anyone at the RNC. Nothing about hockey moms or mama grizzlies or any of her colorful phrases.
About two weeks later I received another letter from Palin, this time in a white No. 10 with the same personal stationery look and an "URGENT" teaser.
The one-sheet, two-page personalized letter begins with the same five-line lead paragraph, interestingly. And it's also about "Victory 2010" but without the survey. Like the first one, it could have been signed by any Republican.
A voice that rings true
Out of all the political mail I received about the midterm elections, the most martini-worthy was from Nevada U.S. Senate candidate Sharron Angle. It's really well-done in so many ways.
First, it's written in a voice consistent with Angle's public image. It delivered on every expectation I had with fabulous lines like, "Defeating Reid is like cutting off the head of a snake — it will spell doom for Obama's agenda!"