The letter repeatedly asks me to take the "Dump Reid" pledge because Reid is the "ringmaster" of "Barack Obama's far-left agenda." The word ringmaster is underlined by hand three times in blue ink. "Obama and Reid are joined at the hip" is underlined with a blue swish a few lines later.
And that brings me to the package's second success. It takes a state race national and makes a solid case for why someone like me several thousand miles away from Nevada should give Angle money. The package is all about Reid and Obama and the liberal left, not Angle.
There's only one sentence buried on the third page where she talks about herself to prove she's nothing like Reid. "I'm a fiscal and social conservative, a former citizen legislator with a strong record of fighting for the Constitution, and a grandmother of 10 wonderful grandchildren." And she wants to save them from becoming "tax slaves."
I also applaud the package's little touches, like the title "Official Republican Nominee to Defeat Senator Harry Reid" under Angle's name in the letterhead. Reid is identified as the Senate Majority Leader once, but most often his title in this package is "conservative's #1 foe." And while the signature line repeats the title below her name, the letter is signed informally, "Sharron." The package does everything right to build rapport with potential donors.
It also strikes the perfect balance of sounding enough like Angle to feel credible and at the same time speaks with the voice that works.
No matter what your politics, I think it's wise to make a little gift here and there all across the far left and radical right of the spectrum. Just so you can get delicious mail like this. Cheers! FS