Two Tips to Good Mid-Level DRM
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Having a personal relationship with mid-level donors is important. Two keys that help NJC create that are:
1) Donors at the $100+ level receive a thank-you call from a fundraiser. According to Gibson, those calls often develop into a dialogue that allows the fundraiser to gain pertinent information that helps the organization establish a Moves Management plan for the donor.
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- People:
- Carol Gibson
- Places:
- Denver
E
Abny Santicola
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