Carol Gibson

Carol Gibson, vice president for development at Denver-based National Jewish Medical and Research Center, a hospital that treats patients with respiratory, immune and allergic disorders, says the institution places a high value on mid- and high-level donors. Beyond its annual-fund support, she says NJC views them as excellent prospects for life income gifts and bequests, and some also move into the organization’s major-gifts program. Having a personal relationship with mid-level donors is important. Two keys that help NJC create that are: 1) Donors at the $100+ level receive a thank-you call from a fundraiser. According to Gibson, those calls often develop into a