Two Keys to a Solid, Mid-Level Donor Program

In her portion of the presentation, Dengler described the steps she went through at Covenant House to create the mid-level program, recommended some tips to other organizations based on her experience.

First, she said, an organization should define who it considers a middle donor. While the giving level necessary to be classified as a mid-level donor will vary from agency to agency, Dengler said one common characteristic should be that a donor has clear loyalty to an organization.