Today's Featured Blog Posts
A fundraising ad that almost got it right
"I'm not calling this video a Stupid Nonprofit Ad, though it has some of the characteristics of one. Let's call it a worthy effort that succumbed to some of the temptations of glib agency style over fundraising substance." Read the full post.
The Unbreakable Connection Between Donor Retention & Donor Identity
"Most nonprofits pour too much money into donor acquisition and too little into donor retention. The sad, steady increase in dying nonprofits instead of thriving ones is the inevitable result. We expect the disparity between fiscally healthy nonprofits and unstable ones to broaden in 2013. To be on the healthy side of the divide, refocus your fundraising toward donor retention." Read the full post.