Today's Featured Blog Posts

No words necessary
"Have you ever thought about telling your story without words? How about just pictures? Graphics that display exactly what your organization does. An illustration of the end recipient benefiting from all those donations. A simple statement without actually stating anything. Sounds straightforward, I know. But very few organizations seem to do it. We always want to reiterate our point in case the reader didn't get it the first 3 emails of the month. It's time to adapt to the new age of communication. " Read the full post.

How Marketers Can Avoid Those Dreaded Email Spam Traps
"Email inboxes are precious territory. So it's no surprise marketers are aching to get some real estate in those bad boys! It's also no surprise, however, that spammers are fighting tooth and nail to get in there, too. But what about the people in between email marketers and spammers? You know ... the ones who are doing mostly good email marketing, but aren't really cleaning their lists. Or the ones who generate mostly opt-in email addresses, but got pressured by their boss to buy a list or two. Are they going to suffer the same repercussions as straight up email spammers?" Read the full post.