Today's Featured Blog Posts
12+ Tips for Creating Engaging Envelopes
"For those of you who aren't direct mail writers or designers, you may not realize the range of response-influencing decisions that go into creating effective envelopes — outer and reply envelopes. If you're an approving manager or someone who gives creative input, you need to understand how envelope copy and design work together to get mail pieces opened." Read the full post.
The Number One Thing You Can Do to Raise More Money This Year
"There is one step, and one step only, that can make the largest difference in your year-end fundraising results. And it's not letters or email or fancy packaging or phone calls or any of that stuff. It's simple. It's straightforward. And it should be pretty easy. Here it is: Identify the top 10-15 largest donors who gave last year but have not yet given this year — and go see them. Find out what is on their minds and ask them to support you this year. Spending your time with these funding sources is clearly the absolute best place for you to be in November and December." Read the full post.