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The Fractured Foundation of Social Business
"The reason that social business is struggling to take hold in these early days has nothing to do with the mechanisms of social media, the tools, the information, the lack of precedent or the inability to consistently articulate things like ROI or best practices. It has nothing to do, at a fundamental level, with our failures of tactical level execution. Those are surface level problems that matter, but they're definitively the carts before the proverbial horses." Click here to read the full post.
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