Today's Featured Blog Posts
The real reason Kony 2012 fizzled -- and why it matters
"After the viral explosion of Kony 2012, the "Cover the Night" event that followed was a little disappointing, and widely labeled as a "fizzle." (See coverage of that here and here.) I'm guessing the "fizzled" Kony events amounted to more activity than most nonprofits will ever manage to field. But it's true they seem a disappointment in comparison to the video that preceded them. There have been lot of hypotheses floated for the fizzle, except for the one I think is the true cause: the brains of young people. Fizzling is a hazard of anything you do that's aimed at people under 30. Actually, it's more than a hazard. It's a virtual certainty. Young people are driven by fads. They love to do things that "everyone" is doing. The very fact that something is big is a recommendation. So when something catches on and reaches a tipping point, it begins to generate its own energy. It can grow at unbelievable speed to incredible size. The Lance Armstrong Foundation Livestrong wristband is another example." Read the full post.
Give to Get: How to Spice up Your Twitter
"A community is only as great as the sum of its individual parts. In order to keep your community intrigued, engaged, and interactive, it would be in your best interest (and your followers interest) to reevaluate how you approach the platform. It's easy to get into a social slump, especially when you only have 140 characters to work with, so here are 5 ways to liven up your tweets and spice it up a bit." Read the full post.