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Building your nonprofit's email list
"Oh, I know there are brokers who'll rent you a list and claim they aren't spammers. These must seem like a God-send to new nonprofits. You get to 'mail' without any printing or postage costs! But blasting to a list isn't really effective. Think about your own experience: if you were to receive an email from a group you didn't know, would you read it? Be honest." Read the full post.
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