Today's Featured Blog Posts
What's All the Fuss about ROI?
"The world of analytics, as well as fundraising in general, is full of daily jargon that we read about in articles, tweets, and blogs, as well as hear at the water cooler or in meetings with our colleagues. But to a novice interested in the field of fundraising analytics, or just understanding what it means for your nonprofit, many terms and acronyms are bandied about. One of the most common terms in fundraising analytics is Return On Investment or ROI." Read the full post.
Email Best Practice or Recipe for Disaster?
"When you make a marketing email look like an email from a personal acquaintance or a confirmation message, of course you get a better open rate and a better opportunity to make your pitch! Here's the rub: you are mimicking a personal email to drive these results but you are not delivering an actual personal message. Spammers figured out this trick years ago. Look at your spam folder, you will see numerous emails confirming your order, information or comment and you will likely see a few that still use your email username in the subject line in a feeble attempt at personalization. Do you really want to copy email spam tactics for your B2B email marketing program?" Read the full post.