Today's Featured Blog Posts
3 Psychological Triggers that Can Move Your Audience from Indifference to Desire
"I'd like to tell you about a powerful but elusive emotion that you can trigger to increase traffic, click-throughs, and conversions. Used properly, it can entice your reader to give you their full attention and follow your call to action. But there's a catch. Despite its intensity, this emotion is fickle. And it's often mishandled in copywriting. Make a mistake and your reader's interest can disappear with the smallest of distractions." Click here to read the full post.
Nothing's Certain But Death and Taxes: A Brief Guide to Planned Giving Programs
"'The textbook approach says that you shouldn't have a planned giving program unless you have major donors,' says Bonnie Sutherland, executive director of the Nova Scotia Nature Trust in Halifax, NS. 'But we have people who are $30-a-year givers who have left bequests for us. You don't have to have major givers.'" Click here to read the full post.
Keystone Alliance and Mission + Strategy Consulting Join Forces
What You Need to Consider During Background Checks for Nonprofit Volunteers
More Than 2,500 Organizations Awarded 4imprint one by one Grants
Spring Clean Your Stewardship Efforts
Why This Trait That Almost All People Share Is Essential for Your Fundraising
Elevating Community Voice in Grantmaking
