Today's Featured Blog Posts
3 Psychological Triggers that Can Move Your Audience from Indifference to Desire
"I'd like to tell you about a powerful but elusive emotion that you can trigger to increase traffic, click-throughs, and conversions. Used properly, it can entice your reader to give you their full attention and follow your call to action. But there's a catch. Despite its intensity, this emotion is fickle. And it's often mishandled in copywriting. Make a mistake and your reader's interest can disappear with the smallest of distractions." Click here to read the full post.
Nothing's Certain But Death and Taxes: A Brief Guide to Planned Giving Programs
"'The textbook approach says that you shouldn't have a planned giving program unless you have major donors,' says Bonnie Sutherland, executive director of the Nova Scotia Nature Trust in Halifax, NS. 'But we have people who are $30-a-year givers who have left bequests for us. You don't have to have major givers.'" Click here to read the full post.