Today's Featured Blog Posts
What To Do With Non-Responders
"So if you routinely examine your non-responders a bit (after some set period of inactivity or number of non-responds), which I recommend, you might begin by identifying how you got them on your list in the first place? Something interested them enough to give you permission. You do source your email sign-ups, don't you?! Assuming you know what they initially responded to, make sure you try delivering one or two messages that are clearly relevant to that initial trigger. See if that awakens them." Click here to read the full post.
Six Reasons Non-Profits Fail, Reason #4: Obsession with Percentages
"There is a direct correlation between an obsession with percentages and a lack of obsession with impact. And a non-profit that is on this path is on a path toward failure." Click here to read the full post.