Today's Featured Blog Posts
Best-brand nonprofits act like real people
"From trendwatching.com, an interesting prediction for 2012: Consumers will gravitate to brand that 'behave more humanly, including showing their flaws.' In other words, brand that are Flawsome." Click here to read the full post.
Social media as a fundraising tool — some hard facts
"I have a suspicion, founded in experience and common sense, that charities effectively using social media are doing so for fundraising and awareness raising, reputation building and engagement with supporters COLLECTIVELY. Unlike other communications media, I simply don't think that these disciplines are separate in the way they have been historically. Successful charities are using social media to inform and engage — letting the target individual decide just how much they want to be engaged but providing plenty of reasons for them to do so." Click here to read the full post.
