Today's Featured Blog Posts
Our 12 tips of Christmas ...
"In the run up to Christmas, we've decided to put our heads together with Craig Linton, The Fundraising Detective to work through some of the examples of various charity and fundraising communications we've seen recently and try to share the 12 tips we think they've taught us. Some will be new and we expect some will be downright obvious, but it's always worth being reminded of the things that work or that can scupper our results, right. We also want to try and put some thought around the examples to help folks put the ideas into practices (rather than just share an image of a direct mail pack)." Read the full post.
Should you send that card? Personalizing Can KILL Your Major Gifts!
"This is the time of year when nonprofits connect with their donors, especially major gift donors, or those with the capacity to make major gifts. Thank you cards, letters of appreciation and holiday cards — all are a common method of communication and connection with donors. But, if you don't make that connection in a way that honors the donor or the prospective donor, you may ruin the relationship — and maybe forever." Read the full post